November is infamous for its darkness, biting winds, and chilling weather. The kind of weather that makes most people want to stay indoors – but not in Helsinki.

It’s when the city comes alive around Slush, Helsinki’s famous startup and tech event that started in 2008 as a small gathering but has since grown into a phenomenon. Today, the event draws thousands of attendees, including founders, investors, developers, media and visionaries from over 100 countries.

Alejandra Cobos got into Slush by chance while living in Helsinki. Originally just moving around Europe with no set destination, she ended up in Finland after a random internship application to an energy company called Fortum. Little did she know, this move would spark a connection to Helsinki’s startup ecosystem.

“I had no idea what Slush was. I just thought it sounded cool, so I volunteered to see what it was about”, says Alejandra, who now works as a Content Marketer for Slush.

After she got to know the community behind Slush, Alejandra realised it was easy to belong. 

 “I met the right people at the right time. The energy, the openness. Everyone’s there to build something together, maybe that’s why so many success stories come from Helsinki. That experience changed everything for me.” 

Ale’s story is a real life example of Slush’s mission: to create an environment where ideas flourish, connections are made, and startups find the resources they need to thrive. All this  in an inclusive environment without pointless hierarchy.

An inclusive and year-round startup ecosystem

Slush is just a reflection of Helsinki’s broader startup ecosystem, which Alejandra describes as “vibrant, energetic, and welcoming.” The city’s collaborative atmosphere stands out, especially compared to other startup hubs.

“In Finland, it doesn’t matter who you are or where you come from. If you have a great idea, people are willing to help,” Alejandra explains. “In the U.S., the ecosystem can feel very exclusive, but here, it’s all about inclusivity and support.”

Collaboration is evident not just at Slush but also in institutions like Aalto University that  fosters entrepreneurship through initiatives like the Aalto Startup Center, and like Maria 01,   the leading startup hub in the Nordics. Together with Slush, they create a year-round ecosystem where innovators can work their magic.

And beyond the networking and keynote speeches, Slush is about connecting with like-minded people and getting inspiration. For Alejandra, the event sparked her passion for entrepreneurship.

“The opportunities here are limitless. You can reach out to incredible people who’ve done amazing things, and they’ll not only listen but also offer advice and help.

This culture of support has made Helsinki a place where big ideas are born, nurtured, and celebrated – why not come here and see what the fuss is about?

A citywide celebration

Slush is deliberately held during Helsinki’s darkest time of year. It’s a bold choice that only adds to the event’s charisma.

“There’s something ironic but cool about it. It’s freezing, it’s dark, and yet thousands of people come together to share ideas and build a better future.” The event’s branding embraces this contrast, creating an atmosphere that blends Nordic grit with forward thinking. The result is an event that feels both intimate and monumental – quite a reflection of Helsinki people itself.

“I think the magic of Slush comes from something deeply rooted in Finnish culture – their willingness to offer help. Whether it’s a helping hand or thoughtful guidance, that generosity spreads around all these amazing entities”, Alejandra concludes.

And while the event buzzes with energy during the day, attendees are encouraged to explore the city’s tech ecosystem, lively afterparties, and unique experiences in the evenings. From unique hotel experiences and saunas by the sea to the Nordic cuisine of Helsinki’s renowned restaurants, the city becomes an extension of the Slush experience and a reason to come back year after year.