7 reasons Helsinki should be your next incentive travel destination
Looking for a unique incentive travel experience in Europe? If nature adventures, memorable experiences, and good eats are on your wishlist, you’ll hit the jackpot with Helsinki.
Here’s why Helsinki stands out as one of the top incentive destination in Europe and might just be the perfect backdrop for your next trip.
1. Natural beauty year-round
With 40% of the city made up of green spaces and 130 kilometres of coastline, nature’s never far in Helsinki. Whatever the season, there’s an adventure waiting for your group to dive into.
In summer, paddleboard across Töölönlahti after a meeting at Oodi—Helsinki’s living room—and finish the day with a private archipelago tour under the midnight sun. In winter, rent cross-country skis and glide through snowy forest trails, then warm up with a hot lunch in a cosy wilderness hut.
Don’t miss Suomenlinna, the 18th-century island fortress and UNESCO World Heritage site that’s just a 15-minute ferry ride from the city (part of Helsinki’s public transit system). It’s also a unique spot for banquets, hosting up to 200 guests for dinners or cocktails.
130 kilometers of shoreline
Töölönlahti Bay
The park around the Töölö Bay begins in the heart of Helsinki and there’s a popular walking path circling the bay.
Oodi – Helsinki Central Library
Oodi is a library of a new era, a living and functional meeting place open for all.
2. Top city for eco-conscious travel
Helsinki’s commitment to sustainability makes it a no-brainer for eco-conscious incentive trips in Europe. Ranked as the top city in the Global Destination Sustainability (GDS) Index, Helsinki truly sets the bar for sustainable tourism.
There’s no shortage of Green Key certified hotels in the city—Helsinki offers about 21,000 rooms, all with a strong focus on resource efficiency and ethical practices. Our team is here to help you find the perfect accommodation for your group, no matter your needs.
3. Easy and accessible exploration
Helsinki’s compact layout makes it a joy to stroll through the city, taking your time to soak in everything around you—no matter the season. Our accessible public transport system means you can cover plenty of ground in a day, enjoying each experience without feeling rushed.
With a 1,200 kilometre network of bike paths, cycling is another fantastic way to explore—whether you’re cruising through the city centre or peaceful nature trails like Keskuspuisto—our version of Central Park (it’s less crowded than New York’s!)
Getting Around
Helsinki’s secret is that you can get basically everywhere even without a car. You can find heaven at the end of many bus routes. Pack with a picnic, ride to the last stop and start exploring.
1,200 kilometre network of bike paths
Keskuspuisto
Central Park4. Wellbeing and exclusive moments
In Helsinki, luxury isn’t so much about glitz and glamour but about high-quality, unforgettable experiences focused on wellbeing. The true luxury here is our fresh air (among the cleanest in the world) and unspoiled nature.
Treat your group to a private sauna boat, floating on the Baltic Sea. For a bit of adventure, try glamping in Finnish nature or escape to a private island with personalised service and total peace.
Want some pampering? Head to St. George Spa, set in a stunning 1840s building. Kämp Spa and the recently opened Maria Spa are also great options for a blissful break in the city.
5. Taste the seasons
Eat your way through Helsinki on your incentive trip. The city’s food culture is a delicious blend of tradition, innovation, and a deep respect for nature, shaped by Finland’s history and four seasons.
From Michelin-star restaurants featuring seasonal ingredients to bustling food market halls with traditional delights, there’s something to suit all tastes, moods, and budgets. In spring and summer, book an island-hopping dinner tour and in the colder months, try some hearty Finnish dishes at charming local eateries.
6. Iconic Finnish design
Helsinki’s cultural scene is a dream for design and art lovers, featuring everything from Alvar Aalto’s iconic architecture to Marimekko’s bold patterns. Stroll through the Design District on a guided walk, exploring art galleries, showrooms, and Finland’s top design and architecture museums.
For a deep dive into Finland’s best-known design brands, book a tour of the Iittala & Arabia Design Centre. Looking for a more hands-on experience? Organise a design workshop for your group. Our team will help you find the perfect creative outlet for your group’s style.
Design
Helsinki
7. Things here just work
Helsinki is an easy choice for incentive planners. With our Nordic practicality and attention to detail, you can count on everything running smoothly, leaving you free to kick back and enjoy all that our city has to offer.
When you organise your incentive here, you’ll get all the support you need—from booking top hotels to getting insider tips on activities and tours from our local destination management companies (DMCs).
Ready to create a truly memorable experience in Helsinki?
Let us help you find the right partners, plan the perfect activities, and organise an incentive trip that your team will be raving about for years to come. Contact us today to get started—Helsinki is ready and waiting for you.